“Fast fashion sucks” is the dogma of Casual Bay, a second-hand clothing store in Lecce.

Casual Bay is not just a shop, but a real institution against waste and disposable fashion that offers designer clothes at affordable prices to the masses, based on the concept of reuse.

Having already had the logo and style guides available, I took care of the creation of stationaries, price tags, sweatshirts, an entire wall of personalized London subculture-themed posters and various advertising motions for social media.